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FMCG

From depot to duka: see every route, outlet and SKU the way your best salesperson does — then run the whole market that way.

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The Challenges

What gets in the way

Coverage you can't see

Thousands of outlets, dozens of routes, and no reliable answer to the simplest question: which ones did we actually reach this week?

Distributor data that doesn't add up

Every distributor reports differently — different formats, different definitions — so the national picture is weeks late and nobody fully trusts it.

Promotions on faith

Trade spend goes out every month, but which promotion moved volume and which just moved margin is anyone's guess.

How We Help

What we build for you

Outlet coverage analytics

Every outlet mapped, scored and tracked — coverage gaps and dead routes exposed by week.

Distributor scorecards

One standard metric pack across every distributor: sales, strike rate, drop size, productivity.

SKU & assortment analysis

Which SKUs earn their shelf space per channel and region — and which are just occupying it.

Demand forecasting

Order and production planning informed by what each route will actually sell, not last month plus ten percent.

Every route

on one map

1

metric pack across distributors

Days → minutes

sales reporting

Ready to turn your data into a competitive advantage?

Book a free consultation and see what an executive dashboard built for your business could look like.

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