About Us
We turn data into business growth
DM Analytics is a Nairobi-based consultancy delivering business intelligence, commercial analytics, GIS intelligence, AI and data engineering — practical, hands-on, and measured by the decisions our work changes.
Who We Are
Closing the gap between data and decisions
DM Analytics exists because most organizations are sitting on data they can't use. The numbers are there — in the ERP, the distributor reports, the field-team apps — but they arrive late, disagree with each other, and rarely change a decision. We close that gap.
We design and build the systems that make data usable: governed pipelines, executive dashboards, geospatial intelligence and AI models — then we stay until your team runs them without us. Our work spans every stage of the journey, from raw source systems to the Monday-morning meeting.
We are deliberately practical. No technology looking for a problem, no dashboards nobody opens — every engagement is anchored to a business question and measured by whether the answer changed what you did next.
DM Analytics Ltd
- Headquarters
- Nairobi, Kenya
What We Stand For
The standards we work to
Outcomes over outputs
We measure engagements by decisions changed and money made or saved — not by dashboards shipped.
Numbers you can trust
One definition per metric, governed pipelines, and honesty about what the data can and cannot say.
Build with, not for
We work alongside your team and transfer the skills, so the system keeps working after we leave.
Practical innovation
AI and automation where they earn their keep — and plain, boring reliability everywhere else.
How We Work
From question to decision
01
Start with the business question
Every engagement begins with the decision you're trying to make — not the technology. We agree what success looks like before any tool is chosen.
02
Build the smallest thing that answers it
We ship a working first version early, put it in front of the people who'll use it, and iterate on real feedback instead of a long requirements document.
03
Embed it and hand it over
We wire the solution into your daily rhythm — the Monday meeting, the route plan, the pricing review — and train your team to own it.
Leadership
Founder-led, hands-on
Douglas Mbaabu
Founder
Douglas leads every DM Analytics engagement hands-on, across business intelligence, commercial analytics, GIS and data engineering. He built the firm around a simple test: if a piece of analysis doesn't change a decision, it isn't finished.
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Version of the truth
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Solution areas
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Industries served
Ready to turn your data into a competitive advantage?
Book a free consultation and see what an executive dashboard built for your business could look like.
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