DM Analytics LtdGIS Intelligence

Smarter Territory Coverage

See every outlet, route and rep on one map — and let geography do the heavy lifting.

The problem

Territories drawn by history rather than data create quiet waste: two reps crossing paths on the same street, whole neighbourhoods no one visits, and travel time eating hours that should be selling time. Without a map view, none of it is visible in the numbers until coverage and sales slip.

How we deliver

  1. 1.Map your outlet universe. Every outlet geocoded and layered with sales, channel and coverage data on an interactive map.
  2. 2.Redesign territories and routes. Balanced territories and optimised journey plans built from real geography, not guesswork.
  3. 3.Monitor coverage live. GPS-verified visit tracking and coverage dashboards that show gaps as they open, not at quarter end.

What you get

  • Outlet mapping

    Your full universe geocoded, deduplicated and channel-tagged.

  • Territory design

    Balanced workloads and clear ownership, drawn from the data.

  • Route optimisation

    Journey plans that cut travel time and raise calls per day.

  • Coverage dashboards

    Visited vs planned, gaps and drift — visible daily.

100%

of outlets on the map

Less

windshield time

Daily

coverage visibility

DM Analytics Ltd

admin@dmanalyticske.com · +254 701 575 258 · Nairobi, Kenya